YOUR WEBSITE THROUGH A MAGNIFYING GLASS

Have you ever stumbled across a website that looked like it was put together by a 7 year old? We have. Sometimes you wonder, what was this person thinking?!? However, it’s not entirely his or her fault—without someone to give you constructive criticism on your site, you just have to trust your intuition. For some, this can be scary, especially if they are new to the online world.

Fear not, it’s WebProvise to the rescue! We are a team of online experts with a dedication to internet businesses. When people run to us for help with their business, we are more than happy to provide them with a customized plan to get their business to the top. However, before we can do that, your site must undergo a complete website evaluation. We view your site from a magnifying glass, analyzing all components of your site so that we can create a unique plan just for you.

We have our clipboard ready…it’s time to do some evaluating. There are several things that we look at during a website evaluation. We search through every little crack and crevice of your website in order to get a good idea of what needs to be improved and how we can do that.

WHAT DO WE LOOK AT?

• Website Design

There are many things that can go wrong with the design of a website. Coding problems, color schemes, clutter, and confusion—the list goes on and on. The first thing that we look at is if it looks professional. If it doesn’t, then we automatically know that something needs to be done about it. The navigation of the website is equally important. When a visitor comes to your site, they want a simple navigation so that they can go from page to page with ease. We also make sure that the design matches the topic of the website. This includes colors, as well as pictures. Coding problems are common for websites. Those who are unfamiliar with HTML and CSS coding may have a hard time building a site, resulting in text that’s out of the frame, a code rather than a picture, and random codes scattering the page.

• Site maps

If the website is lacking a site map, we already know what must be done. We offer our clients custom structured site maps for their business.  Every business should have a site map; mainly, because it helps search engine spiders index the page. Custom structured site maps are ideal for every online business as a part of their SEO marketing strategy.

• Keywords

SEO is probably the most important part of internet advertising. We run a SEO analysis of your site, checking your keywords as well as the keywords of your competitors. Our SEO analysis will let us know if you are currently using SEO on your site and how effective it has been. Our search engine optimization specialists will generate a personalized plan for you and your business. This plan will get the search engines spiders crawling all over your site.

• Page Content

This is another crucial part of your website. This includes text color, font, size, the amount of text, text placement, and so on. Too many online businesses get caught up in thinking that if they cram tons of information into one page, they will get indexed higher on search engines. This is incorrect. Visitors will find it unpleasant if they feel like they’re reading a novel when searching for information on your site. They want quality, organized information that they can read through with ease. Another mistake that many website owners make is that they put too little content. They fill in the spaces with ads, images, and some just leave it blank. It’s important that the content of the website is optimized for search engines, is easy to read, and looks professional.

Our website analysis will give us a firm idea of where your business needs improvement. Based on the information received after the website analysis, we will create a personal plan for your business, and we’ll work with you every step of the way. We’re the only internet marketing company that uses a high strength magnifying glass to examine your website. We get up close and personal—and it doesn’t get much closer than that.