News FeedYOUR BUSINESS DOES NOT NEED A WEBSITE
Not if you want to generate traffic in a lovely volume that converts to customers anyway. Hmmm… how does this compute? After all, if you have no website then how could you create an online presence? You can’t just toss up a few pages, splash some bright colored graphics around and call yourself an online business. You need a lot more than a sign stuck at the curb to connect with your consumer group on the internet. Contrary to the popular business belief, the internet world is not flat. However, with the wrong website design and web content, you will quickly discover it is easy to fall off the edge into the abyss.
Today’s consumer is not impressed with standard website design.
What you don’t realize is that while the internet has evolved to a multi-dimensional place, the majority of website owners are not keeping pace. Today you need to create and maintain a visitor engagement portal, not a blasé website design containing the usual pages and minimum information. Additionally, search engines aren’t much impressed with these run of the mill business websites. Consider the number of sites that never see the light of day in search ranking. It isn’t always the keywords chosen for your search engine optimization that bars you from gaining visibility in search.
What the heck is a visitor engagement portal?
It certainly isn’t your standard 5 pages:
- Home
- About
- Products
- Services
- Contact Us
Visitor engagement is not found in adding a slow loading flash intro. You have 3 seconds to grab every visitor’s attention, and flash will lose you more initial interest than you care to count. Flash websites are also not what you want. These will do nothing for your search rank – they are incompatible with even the most precise organic SEO for search engine traffic and marketing purposes.
A standard website offers very little information about anything. These usual suspects are created like an electronic sales brochure with minimal web content that shares no beefy knowledge with target audience members who happen by. Visitors to your website aren’t initially ready to buy anything. They seek information and a fresh experience first. This is the reason for so many businesses to suffer from drive by shooter traffic types. Failure to engage… why stick around if there is nothing interesting on your page? Worse still, is a standard website design that launched and left to grow staler with each passing week.
Elements found in exciting visitor engagement portal design.
Your website design still needs those skeleton pages: home, about, products, services and contact us. This is only the basic platform of building an online presence worthy of your target audience’s attention. You need a minimum of 400 words on every page and new pages for web content articles sharing all manner of information about what your company and your products or services are all about. The only exception to this rule being the content on your contact page, which is naturally brief. The reason for this length of content on any page is to get a good density of your organic SEO keywords. Without highly relevant content wrapping enough instances of your keywords, your site will not rank well in search or be of much interest to visitors… tire kickers or ready to make that purchase traffic.
A well planned navigational structure that is easy to find, understand and use should be augmented with a complete sitemap available to your visitors. You’ll certainly need that as your continually refreshed archives of pertinent news and information grows. It is not uncommon for a humdinger of a visitor engagement portal to have 100 pages or more of well written SEO content. Google loves a well defined and meaty website like this.
High quality graphics that aren’t run of the mill clip art, and well coordinated color schemes, are also vital parts of the website designed to be a visitor engagement portal. Don’t skimp on the content and do add video marketing clips. Not footage that looks like a TV commercial, people have been fleeing from that kind of content for years. You want video marketing that is entertaining or informative in an interesting manner.
You can make a big splash without the flash website crutch.
A premium website design to house your visitor engagement portal is the foundation to all you want to accomplish as a business online today. You will need help creating it and maintaining the continually refreshing SEO web content. After all you have a business to run, but this is what the major search engines and your buying group is looking for. It’s a big job. One that requires a great deal of research and planning from the search engine optimization to the flow of information shared with website traffic. At WebProvise, we specialize in designing, optimizing and maintaining a captivating visitor portal.
