Marketing executives are all very interested in analyzing their marketing ROI figures, yet it turns out that in key areas such as public relations and social media marketing, these marketers find measuring ROI to be a very difficult task. A recent survey by Ifbyphone demonstrated just how difficult marketers find it to measure the results ... [Read More]

Branding expert Martin Lindstrom recently wrote an article for Fast Company offering advice for teenage entrepreneurs. With the ready-to-take-over-the-world attitude they often possess, teens make natural entrepreneurs. These days, the current technology environment has given teens an outlet for their entrepreneurial passions that go far beyond mowing lawns. With little more than a native sense ... [Read More]

Does your Facebook page draw the eye – literally? The ever-helpful Mashable.com wanted to know whether or not people actually look at various social media marketing messages, so they recently hired EyeTrackShop, a company that runs eye-tracking studies for advertisers, to find out. What Mashable.com learned might teach you something important about what's happening on your social ... [Read More]

Google isn't going to give up its position of King of the Hill to Facebook without a fight. Once upon a time, Microsoft was the cool company to work for; they dominated the computer world. Then, Google came along and displaced Microsoft. Google was the undisputed heavyweight champion of the Internet for quite a few ... [Read More]

SEO Then and Now I built my first website in 1995 when I was a junior in high school. Back then, there was no CMS, no Dreamweaver, no GoLive. There was no Internet Explorer, no Firefox, no Chrome, and definitely no Opera. All I could do was hand-code my site in basic HTML. Adding a picture ... [Read More]

Mark Zuckerberg, as usual, is shaking things up and keeping the world of Internet marketing and social media marketing on its toes. At a recent conference, he talked about overhauling the Faceook profile page, adding spice to the “Like” button, and, perhaps most importantly, encouraging Facebook users to stay within its pages indefinitely. Here's a ... [Read More]

We've all read plenty of blog posts about how to improve social media marketing or how to succeed at social media marketing. We thought we would take a slightly different angle – and show you how to easily fail at social media marketing. Pay close attention. There are many who go about this in all the ... [Read More]

The growth of social media has resulted in businesses scrambling for a presence on Facebook and Twitter. But merely being on these sites doesn’t guarantee customer engagement. If your social media marketing strategy doesn’t seem to be getting you anywhere, it may be time to re-evaluate your approach. Any business can have a Facebook page or ... [Read More]

With the continuing hype about social media and new services like Google+, it can be difficult to understand which method is best when marketing a product or service online. Social media marketing may be a growing trend, but do tweets, likes, and other interactions affect the search engine ranking of your website enough to be ... [Read More]

Brand building online is not so much difficult as it is time-consuming. In order to effectively build your brand online, you need to dedicate yourself to spending at least a little bit of time working on your online marketing each day, systematically and consistently plugging away at promoting your brand. The four key steps outlined ... [Read More]