It seems like Google has been updating everything lately. From Google+ to the new look/feel of Gmail, Google's been working hard to show that it's still the #1 search engine for a good reason – not to mention that it desperately wants to take back the “#1 Website” title from Facebook. The latest Google service to ... [Read More]

Mark Zuckerberg, as usual, is shaking things up and keeping the world of Internet marketing and social media marketing on its toes. At a recent conference, he talked about overhauling the Faceook profile page, adding spice to the “Like” button, and, perhaps most importantly, encouraging Facebook users to stay within its pages indefinitely. Here's a ... [Read More]

No matter how much you'd love to fight it, there are formal processes one must follow if you are to enjoy consistent internet marketing success. Policies and Procedures? Depending upon your personality type, that's a phrase that either makes you groan or makes you smile. Whether you like having clear policies and procedures or you feel ... [Read More]

Almost 30% of the human population is now online. That means that unless your customers are pygmy tribesmen living in the African savannah or exclusively octogenarians resistant to change, you'd better know how to reach and connect with potential customers via the internet. It's not enough to reach people if you don't make a connection; it's ... [Read More]

Just because you have a small business, doesn't mean you have to think small. In today's connected world, unless you are a local service company, the nation or the globe opens the doors to a much greater audience. Either way, doing business or attracting business online presents you with a great deal of mystery and ... [Read More]

With the continuing hype about social media and new services like Google+, it can be difficult to understand which method is best when marketing a product or service online. Social media marketing may be a growing trend, but do tweets, likes, and other interactions affect the search engine ranking of your website enough to be ... [Read More]

Having a specialized URL may look good on business cards and in advertising copy, but is it worth the money? Recently, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to allow private companies to create their own top level domain suffixes. Securing and maintaining these domains can cost hundreds of thousands of dollars, ... [Read More]

We all need a break--from unacceptable internet marketing methods. Your business, your visitors, the search engines and ultimately, the quality of the online environment would all be better off without underhanded optimization tactics. The spamming and other black hat SEO tricks end here. If you want to build a successful business, you need to take ... [Read More]

The internet world is not as small a place as many people think. Some people fail to realize the enormity of the entire World Wide Web. The number of active, registered website surpassed 235 million in 2009, meaning the pages floating around in cyberspace is probably in the billions. Yeah…that’s a lot, a lot of ... [Read More]

Let’s take a look at this line of logic right here: A lot of businesses take online reputation management for granted. A lot of these businesses are nowhere near the top of the ranks. If you don’t have plans prioritizing management for your business’ reputation on the internet, then you will most likely end up ... [Read More]