There are plenty of search engine optimization professionals out there who firmly believe that all one has to do to achieve a high organic search ranking is to fool the search engine spiders. Throw in the right density of keywords, they muse, and it doesn't matter if content is well-written or not. What's most important is a ... [Read More]

How important is fresh web content to your site? We can give you 40 reasons why the success of your Internet marketing and your ability to generate website traffic depends upon your ability to keep your content fresh. Every 60 Seconds On and Off the Internet... 1. 20,000 new posts are posted onto tumblr. 2. 12,000 new ads ... [Read More]

“Passive income” sounds so promising. All you're supposed to do is build a semi-decent website, do some auto-posting to Facebook, Twitter, and other social media sites, then you can sit back and watch the revenue roll in. The “passive” in “passive income” is everyone's dream; the idea that you can earn money without having to ... [Read More]

Is your business blogging leading to the incredible website conversions that blogs seem to promise? Do you find yourself carefully crafting a blog post, only to realize later that no one is reading it? There might be a good reason for the failure of your blog. Put simply, it could be that your blog is ... [Read More]

Marketing executives are all very interested in analyzing their marketing ROI figures, yet it turns out that in key areas such as public relations and social media marketing, these marketers find measuring ROI to be a very difficult task. A recent survey by Ifbyphone demonstrated just how difficult marketers find it to measure the results ... [Read More]

Does your Facebook page draw the eye – literally? The ever-helpful Mashable.com wanted to know whether or not people actually look at various social media marketing messages, so they recently hired EyeTrackShop, a company that runs eye-tracking studies for advertisers, to find out. What Mashable.com learned might teach you something important about what's happening on your social ... [Read More]

Has your business yet taken the time to consider the impact of mobile devices browsing through your website? If you haven't, it's high time to think about a mobile web marketing strategy, including website optimization for smaller screens and changes in search optimization. Here are two points to think about when it comes to mobile ... [Read More]

Mark Zuckerberg, as usual, is shaking things up and keeping the world of Internet marketing and social media marketing on its toes. At a recent conference, he talked about overhauling the Faceook profile page, adding spice to the “Like” button, and, perhaps most importantly, encouraging Facebook users to stay within its pages indefinitely. Here's a ... [Read More]

We've all read plenty of blog posts about how to improve social media marketing or how to succeed at social media marketing. We thought we would take a slightly different angle – and show you how to easily fail at social media marketing. Pay close attention. There are many who go about this in all the ... [Read More]

With a few months having passed since Google's latest algorithm tweak in late February 2011, for most website's the dust will have settled. While your site will always fluctuate in its placement position in search results due to competition all jockeying to be seen, an algorithm change will make it hard to keep track of ... [Read More]