Branding expert Martin Lindstrom recently wrote an article for Fast Company offering advice for teenage entrepreneurs. With the ready-to-take-over-the-world attitude they often possess, teens make natural entrepreneurs. These days, the current technology environment has given teens an outlet for their entrepreneurial passions that go far beyond mowing lawns. With little more than a native sense ... [Read More]

Google is doing it again. Just as the dust has begun to settle from their Panda update, Google is updating its search algorithm once more. The latest update, which was announced on November 3, 2011, aims to place even more weight on fresh results. In its own words, Google says: “If I search for olympics [sic], ... [Read More]

Almost 30% of the human population is now online. That means that unless your customers are pygmy tribesmen living in the African savannah or exclusively octogenarians resistant to change, you'd better know how to reach and connect with potential customers via the internet. It's not enough to reach people if you don't make a connection; it's ... [Read More]

It's easy for the average small business owner to allow their internet marketing strategy to become outdated. After all, the way we use the internet has changed drastically in the last several years, and with the growing popularity of internet-ready mobile devices like smartphones and tablet computers, it's likely to change even more in the ... [Read More]

The growth of social media has resulted in businesses scrambling for a presence on Facebook and Twitter. But merely being on these sites doesn’t guarantee customer engagement. If your social media marketing strategy doesn’t seem to be getting you anywhere, it may be time to re-evaluate your approach. Any business can have a Facebook page or ... [Read More]

Having a specialized URL may look good on business cards and in advertising copy, but is it worth the money? Recently, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to allow private companies to create their own top level domain suffixes. Securing and maintaining these domains can cost hundreds of thousands of dollars, ... [Read More]

Your website is the most important part of your internet marketing strategy, and it's not good enough just to have a professional-looking website. In 2011, you're much better off choosing an internet marketing company that offers web design services and website optimization services than merely a design firm. A design firm may be able to ... [Read More]

Not many years ago, it was difficult for most entrepreneurs to understand what an impact the Internet could have on their business. Little did they know that many businesses would someday exist entirely online and that even for those businesses that were primarily brick and mortar ventures, the Internet could prove to be a remarkably ... [Read More]

When you own a successful website, you become an online celebrity. All of a sudden, everyone is all in your "business". At first, it may seem glamorous. Basking in the limelight while money pours in seems like a dream come true, but fame has its downfalls. It’s a bit like living in a small town, ... [Read More]

Imagine your business as a garden in your backyard. You carefully plan what plants you want to grow, the layout of your garden, and constantly envision the finished product. What will happen to your garden if you don't check on it regularly? Of course, if your garden isn't monitored with the utmost care, it will ... [Read More]