In the early days of search, Microsoft decided it would crush Google and come to dominate the search market. For a minute, it seemed like they might actually be able to pull it off. After all, Microsoft was one of the most powerful software companies in the world with plenty of resources and brains to ... [Read More]

Branding expert Martin Lindstrom recently wrote an article for Fast Company offering advice for teenage entrepreneurs. With the ready-to-take-over-the-world attitude they often possess, teens make natural entrepreneurs. These days, the current technology environment has given teens an outlet for their entrepreneurial passions that go far beyond mowing lawns. With little more than a native sense ... [Read More]

Almost 30% of the human population is now online. That means that unless your customers are pygmy tribesmen living in the African savannah or exclusively octogenarians resistant to change, you'd better know how to reach and connect with potential customers via the internet. It's not enough to reach people if you don't make a connection; it's ... [Read More]

Just because you have a small business, doesn't mean you have to think small. In today's connected world, unless you are a local service company, the nation or the globe opens the doors to a much greater audience. Either way, doing business or attracting business online presents you with a great deal of mystery and ... [Read More]

If your website is like the majority of business owners, a greater portion of your traffic will be coming from organic search results as opposed to PPC ads. A recent survey of online retailers in the U.S. shows that 65% of the 98 respondents get at least 71% of their traffic from Google, if not ... [Read More]

With the continuing hype about social media and new services like Google+, it can be difficult to understand which method is best when marketing a product or service online. Social media marketing may be a growing trend, but do tweets, likes, and other interactions affect the search engine ranking of your website enough to be ... [Read More]

Developing a solid social media marketing strategy has become a necessary part of running a business. An active presence on Facebook, Twitter, and other social communities offers improved visibility and opportunities to interact directly with customers. Recently, Google joined this growing social landscape with the introduction of their +1, or Plus One, button. Similar to Facebook’s ... [Read More]

The recent acquisition of the RSS feed analyzer PostRank by Google is changing the face of how content is ranked in search results. In the past, a site’s page rank was a key component in search engine performance, and building a network of high-quality SEO backlinks was essential to keeping a site’s ranking high. But ... [Read More]

Since search engine data reveals that 70 – 80% of all search engine clicks are on organic search engine results, with only 20 – 30% on pay per click (PPC) ads, why even bother with PPC services? Why not instead tell your internet marketing company to focus exclusively on organic SEO services? Not only are ... [Read More]

Your website is the most important part of your internet marketing strategy, and it's not good enough just to have a professional-looking website. In 2011, you're much better off choosing an internet marketing company that offers web design services and website optimization services than merely a design firm. A design firm may be able to ... [Read More]