CONVERSION VIDEOS: NEW TOOLS OF THE TRADE

Let’s see what we have here: ratchet, nails, hammer, wrenches…. hmmm we’re going to need something better. We need something innovative, something fresh. Let’s try the new, all-powerful, lead generating, traffic boosting, satisfaction-building conversion video! Ok, so it’s not actually something you can find in a toolbox, but you get the point.

Conversion videos are made for more than just making sales—they’re about building trust and educating current and prospective customers. Videos that are created only with dollar signs in mind are the ones that browsers tend to ignore. It’s the informative, content rich videos that have viewers hungry for more.

The Making of a Top Quality Conversion Video

If you are submitting your video to websites such as Youtube, of course you’ll want it to be in the top first page positions. Once you’re there, whenever they type in keywords that you’ve chosen for your video, they will see your video before the others. To get to the top first page positions, you’ll need a high quality, engaging video that viewers will benefit from.

You can’t just put together scraps and create a video from that. You have to have a solid background about what you are talking about, and the information must be clean, crisp, and organized. It’s common for business owners to throw together a video quickly    get top marks. This is a big mistake. When an internet user is looking for information, they want it fast and without excess information. So, if you’re planning to make a conversion video, remember to stay on a topic and give  the viewer what they want to see.

Picking a Topic for Your Conversion Video

The topics for conversion videos are endless. The only limitations for picking a subject is that you want to make sure that the topic relates to your business. For instance, if your business is about mastering Google Adwords, you probably want to stay away from topics having to do with low calorie recipes and vice versa. If your business is about Google Adwords, you can talk about:

• Choosing the right keywords for your advertising campaign
• Best ways to boost sales and traffic
• Inside Google Adwords
• PPC vs. SEO advertising
• Beating Google Adwords
• …And so on and so forth

Hopefully, you have a strong idea of your business and niche before attempting to create a conversion video. If you don’t have a solid idea of it, your viewers won’t either. If you know your specific niche, then you can pick topics for conversion videos that surround that niche.

What’s the Point of Creating a Conversion Video If They Aren’t About Making Sales?

You may be wondering why you would go through all the time and effort to create something that may or may not bring you instant sales. Although the benefits of conversion videos are below sea level at first, they emerge if you create quality videos and keep at it.

Conversion videos are an excellent SMO tool for your advertising campaign. They are efficient for both current and potential customers. If customers need help on something or need something clarified, will go to your videos. This saves a huge amount of time that would normally be spent answering emails, phone calls, and creating an in-depth FAQ’s page. To reach your potential customers, a conversion video is an excellent SMO tool because it helps them gain trust in your business. These videos are great for online reputation management, especially if your videos are high quality and extremely helpful.

Sometimes, we need to understand that there’s more to a business than making money. It’s about providing people with excellent customer service so that they become a part of your success and stay there. When the customer’s happy, so are you.