MARKETING TIPS: ALL LINKS AREN’T THE SAME

A huge goal of many online businesses is to get as many links to their website as possible. Some even go to drastic measures to get this done. Buying links, link spamming, and using other unfavorable techniques to get traffic to their site simply leaves them behind. It’s more about the quality of the links, rather than the amount. Strategic placing of links will lead to the success of your business advertising campaign.  There are many things that every online business owner should know before starting the link building process. The first thing is to know the difference between inbound link building and link popularity building.

Inbound link building is boosting the amount and quality of links that are directed to your site. This can be done in a number of ways: blog commenting, forum posting, link exchange, etc. Link popularity building is increasing the quantity and quality of these links. Of course, the ideal goal is to get as many quality links as you can, but many businesses fail to get a steady balance of both. Many have either a lot of low quality links, or a small number of good ones. Link popularity building focuses on getting a great amount of quality links.

FINDING THE DIFFERENCE BETWEEN ONE-WAY, RECIPROCAL, AND MULTI-WAY LINKS

In the link world, there are a few different links that your business can receive. One-way links are placed on another site other than your own. These links point to your site, going only in one direction. Getting one-way guaranteed back links works wonders for your business. The more quality links you have out there, the more traffic you will be getting. Many businesses get these one-way guaranteed back links by making social media marketing, article writing, and blog commenting a part of their advertising campaign.

Reciprocal links are a bit different from one-way back links.  This type of linking is an exchange of links done by two or more sites. Link exchange is a perfect example of reciprocal linking. One business finds another business that relates to theirs, and then exchanges their link with them in order to bring them traffic, while also bringing their partner traffic as well.

Multi-way links are links shared between three websites. Each site links to the other two, in order to get top exposure. The important thing to remember here is that all sites must be somewhat similar to the other. You don’t want to share links with a site that has nothing to do with what you’re selling. This will result in a low quality link.

Here at WebProvise, we have a premium inbound back linking service that would benefit your business greatly if it were a part of your advertising campaign. We take care of the advertising, so you can have more time to improve your business. We offer a variety of services for you such as social media marketing, article/e-zine marketing, PPC advertising, and much more. You will have so many links from our inbound back linking services that you won’t know what to do with them!