CLUES TO SPIDER ATTRACTION: FORERUNNER OF TARGET VISIBILITY

They crawl from place to place, grabbing things as they go along. No, we’re not talking about those creepy, crawling critters here. We’re talking about search engine spiders, also known as crawlers or robots. The job of these spiders is to search the internet, picking up content from websites. They’re like behind-the-scenes workers, analyzing every word, link, and code on your website. Once they’re done picking up this information, they return to the search engines and share the information they found so that it can be indexed.

To get your website into the top 10 search engine ranking, you’re going to need to please these spiders. They have very discerning tastes, so if they don’t like your website, they’ll probably chew you up and spit you right back out. You need to attract these spiders so that they are constantly exposed to your business, take in a lot of information that they can share with the search engines, and ultimately index you higher on top search engine sites.

Have Spiders Weaving Webs Around Your Site

Search engine spiders search through sites by jumping links, moving from one site to another. This is why inbound link and link popularity building are extremely important when it comes to marketing your online business. The more links that you have pointed to your site from other websites, the greater your exposure will be. If you only have a few links circulating the web, search engine spiders will have limited access to your site, so to speak.

Link popularity building is a great SEO marketing strategy for your business and essential to your success. Imagine a site with only 50 links pointed towards their site versus a site that has 5,000 links back to their site. Who do you think those critters are going to crawl more?

Although the amount of links coming to your site is extremely important in SEO marketing, it’s also equally critical that you give the spiders something to feed on once they arrive at your site. They’re hungry—starving for information and keyword rich content. Give them what they crave.

Meta tags are an important part of SEO. This is basically a description of the content of the page. Spiders take this information and use it to index a site on search engines. Meta tags come in two parts—the keyword and description. Many business owners make the mistake of placing the exact same keywords on each page, but you should take the time to evaluate each page and determine the best keywords. The description meta tag is a brief summary of the page, which is shown underneath the link in search engine results.

These 8-legged crawlers love seeing keywords in the context of the page an ample amount of times. However, they are not fond of keyword stuffing. It is also important to keep the keywords relevant with the context of the page. Stay away from fitting keywords like “make money online” and “internet business”  into a page about interior design.

The bottom line is, if you want to receive a top 10 search engine ranking, you need spiders to weave constant strands of webs around your site. They must return to it on a regular basis, so that you get maximum exposure. Another way to keep them happy is to update content and links on your site constantly. Dead links and outdated content are spider’s pet peeves.

To find more information about spiders and how to attract them to your site, visit our internet marketing FAQ. It’s full of useful internet marketing information that will benefit you in the near future.