Is your business blogging leading to the incredible website conversions that blogs seem to promise? Do you find yourself carefully crafting a blog post, only to realize later that no one is reading it? There might be a good reason for the failure of your blog. Put simply, it could be that your blog is ... [Read More]

Marketing executives are all very interested in analyzing their marketing ROI figures, yet it turns out that in key areas such as public relations and social media marketing, these marketers find measuring ROI to be a very difficult task. A recent survey by Ifbyphone demonstrated just how difficult marketers find it to measure the results ... [Read More]

Does your Facebook page draw the eye – literally? The ever-helpful Mashable.com wanted to know whether or not people actually look at various social media marketing messages, so they recently hired EyeTrackShop, a company that runs eye-tracking studies for advertisers, to find out. What Mashable.com learned might teach you something important about what's happening on your social ... [Read More]

Google isn't going to give up its position of King of the Hill to Facebook without a fight. Once upon a time, Microsoft was the cool company to work for; they dominated the computer world. Then, Google came along and displaced Microsoft. Google was the undisputed heavyweight champion of the Internet for quite a few ... [Read More]

We've all read plenty of blog posts about how to improve social media marketing or how to succeed at social media marketing. We thought we would take a slightly different angle – and show you how to easily fail at social media marketing. Pay close attention. There are many who go about this in all the ... [Read More]

The growth of social media has resulted in businesses scrambling for a presence on Facebook and Twitter. But merely being on these sites doesn’t guarantee customer engagement. If your social media marketing strategy doesn’t seem to be getting you anywhere, it may be time to re-evaluate your approach. Any business can have a Facebook page or ... [Read More]

With the continuing hype about social media and new services like Google+, it can be difficult to understand which method is best when marketing a product or service online. Social media marketing may be a growing trend, but do tweets, likes, and other interactions affect the search engine ranking of your website enough to be ... [Read More]

Developing a solid social media marketing strategy has become a necessary part of running a business. An active presence on Facebook, Twitter, and other social communities offers improved visibility and opportunities to interact directly with customers. Recently, Google joined this growing social landscape with the introduction of their +1, or Plus One, button. Similar to Facebook’s ... [Read More]

As you search for an internet marketing company that offers superior web design services and website optimization services, be sure to look for a company that is carefully thinking through a social media marketing strategy. Here are a few suggestions for what your internet marketing company should be doing when it comes to building a cohesive ... [Read More]

It doesn’t matter what state you’re located in, the effects of the depressed economy and housing bubble burst has had some effect on jobs and doing business wherever you are. Probably one of the hardest hit states is Michigan, due to the industry there being centered mostly on the automotive industry. Yet, even now, the ... [Read More]