For one reason or another, you might be resisting pay-per-click, or PPC, advertising. For those of you who don't already know, PPC advertising refers to the online ads you purchase from someone like Google, where you pay for each click your ad gets. You may feel that print advertising is enough for you, or that there's ... [Read More]
In the early days of search, Microsoft decided it would crush Google and come to dominate the search market. For a minute, it seemed like they might actually be able to pull it off. After all, Microsoft was one of the most powerful software companies in the world with plenty of resources and brains to ... [Read More]
The original citizens of cyberspace might have been latter-day California hippies, but the inspired idea of a free, equal community outside government control and commercial interests has long since been dashed. It turns out that cyberspace and the subsequent Internet marketing that has grown out of it has evolved in exactly the same way the ... [Read More]
To make social media marketing work for you, there's one thing you definitely need: Followers. Without a large online market reach, what is the point of social media? Here are some proven ways to increase the number of followers and fans you have. #1 – Don't Just Talk About Yourself Social media is NOT a forum for ... [Read More]