How would you like to pay less for each click on a Google ad you're running, but have the ad positioned higher on the search engine results page? Sounds pretty sweet, doesn't it? Well, thanks to Google's latest AdWords algorithm, you'll soon be able to do just that. The new algorithm will reward advertisers who ... [Read More]

Web Design Without Sacrificing SEO SEO professionals have been busily working to figure out how to compete in the brave new world of mobile web browsing. The basic rules of search engine optimization remain the same on a mobile phone – anchor link text matters, keywords matter, and outstanding copy matters. However, there's a critical difference ... [Read More]

SEO Then and Now I built my first website in 1995 when I was a junior in high school. Back then, there was no CMS, no Dreamweaver, no GoLive. There was no Internet Explorer, no Firefox, no Chrome, and definitely no Opera. All I could do was hand-code my site in basic HTML. Adding a picture ... [Read More]

Heard aboutWhy BMW's Viral Video in China Failure? Odd circles appear in the Gobi Desert in northern China. Curious Chinese wonder aloud where they could have come from. Are they the result of secret military operations? Are they UFO tracks? The state-run news picks up the story. Photos are emailed back and forth, widely discussed on ... [Read More]

Mark Zuckerberg, as usual, is shaking things up and keeping the world of Internet marketing and social media marketing on its toes. At a recent conference, he talked about overhauling the Faceook profile page, adding spice to the “Like” button, and, perhaps most importantly, encouraging Facebook users to stay within its pages indefinitely. Here's a ... [Read More]