No matter how much you'd love to fight it, there are formal processes one must follow if you are to enjoy consistent internet marketing success. Policies and Procedures? Depending upon your personality type, that's a phrase that either makes you groan or makes you smile. Whether you like having clear policies and procedures or you feel ... [Read More]

Almost 30% of the human population is now online. That means that unless your customers are pygmy tribesmen living in the African savannah or exclusively octogenarians resistant to change, you'd better know how to reach and connect with potential customers via the internet. It's not enough to reach people if you don't make a connection; it's ... [Read More]

We've all read plenty of blog posts about how to improve social media marketing or how to succeed at social media marketing. We thought we would take a slightly different angle – and show you how to easily fail at social media marketing. Pay close attention. There are many who go about this in all the ... [Read More]

It's easy for the average small business owner to allow their internet marketing strategy to become outdated. After all, the way we use the internet has changed drastically in the last several years, and with the growing popularity of internet-ready mobile devices like smartphones and tablet computers, it's likely to change even more in the ... [Read More]