Sometimes it happens that medical patients seek advice from multiple doctors without telling the other doctors that they're seeing another physician. They go to physician #1, who prescribes one medication, then to physician #2, who prescribes another, and finally to physician #3, who prescribes yet another medication. Unfortunately, because the physicians are unaware of the ... [Read More]
You may want your website to be on Google's radar, but right now, you don't want your website on Matt Cutts' radar. Who is Matt Cutts? If you follow the world of search engine rankings at all, you probably already know his name. He is, in essence, the most important cop on the Internet. If Eliot ... [Read More]
Every industry develops its own language to talk about the types of products and services companies within that industry offer. Here at WebProvise, for example, we speak in acronyms like SEO, SEM, PPC and social ROI that make perfect sense to us but little sense to those not already familiar with the world of Internet ... [Read More]
Hey, American marketers! Show a little patriotism! A recent report from the BBC showed that the Internet contributes 8.3 percent to the UK economy, which is a greater share than any of the other G20 countries. In the United Kingdom, the so-called “Internet economy” was worth over £2,000 per person even in 2010. That means that ... [Read More]
If your “perfect customers” include teenage girls, we've got some data for you that should make you sit up in your seat and take note. Even if your perfect customers don't include teenage girls, we still think that this data is important for you to know. Here it is: According to an article in the Washington ... [Read More]
Will Internet marketing ever be free from so-called “black hat” SEO practices? One thing's for sure: If Google has anything to say about it, the answer to that question will be a resounding “yes.” Google has always been on the lookout for black hat SEO, especially SEO backlinks that have been created artificially. In case you ... [Read More]
If you're a baseball player and you're batting .500, you're a very good hitter. Even if you're batting .300 – or in other words, you're hitting three out of every 10 balls pitched your way – then you're doing really well. Once you start to get down lower than .250, though, you might find yourself ... [Read More]
You thought your domain name was clever and easy to remember when you first came up with it as a way to generate website traffic six years ago. Now that your business has matured, every time you type in that domain name you experience an internal grimace. “It's out-of-date and out-of-style,” you think. At last, ... [Read More]
Charles Duhigg tells an interesting story about a man named Eugene Pauly in his new book The Power of Habit. Pauly had important parts of his brain destroyed after a virus in 1992; after the virus, he could not remember the names of his children, couldn't explain where he lived, couldn't remember that he'd seen that ... [Read More]
Four Questions to Ask About Your PPC Landing Pages You hired an Internet marketing company to help you with search engine marketing and PPC management. However, are they doing the job you hired them for, or are they butchering your chance at a high website sales conversion rate? You know those Cosmo quizzes that help you figure out if ... [Read More]